Who Uses Sex Toys More – Men or Women? The Surprising Truth About Pleasure Trends
Sex toys have become a mainstream part of modern intimacy, offering both men and women new ways to explore pleasure, improve sexual health, and enhance relationships. But when it comes to usage, who uses sex toys more—men or women? The answer might surprise you.
While traditionally, sex toys have been marketed primarily towards women, the male sex toy market has seen a massive rise in recent years. Advances in technology, shifting social norms, and increasing awareness about sexual wellness have led to more people of all genders embracing sex toys.
In this article, we will explore who buys and uses sex toys more—men or women, the factors influencing these trends, and how the sex toy industry is evolving to cater to both genders.
1. The History of Sex Toys: A Female-Centric Market?
Sex toys have existed for centuries, but for much of modern history, they have been heavily marketed towards women. Products such as vibrators, dildos, and bullet massagers have dominated the industry, making sex toys seem more like a women’s accessory than a gender-neutral tool for pleasure.
Why Have Sex Toys Been Marketed More Towards Women?
- Taboos Around Male Sex Toys – Historically, male masturbation has been socially accepted but rarely discussed, whereas female pleasure has been more openly explored in the self-care and wellness industries.
- The Popularity of Vibrators – Vibrators have been a best-seller for decades, reinforcing the idea that women are the primary users of sex toys.
- Sexual Liberation Movements – Feminist movements promoting women’s sexual autonomy have led to greater acceptance of sex toys among women.
However, this does not mean that men are not using sex toys—far from it.
2. The Rise of Male Sex Toys: A Growing Market
In recent years, the male sex toy industry has exploded, with products becoming more advanced, realistic, and widely accepted. Today, men have access to a wide variety of pleasure devices, including:
- Masturbation Sleeves – Products like the Fleshlight mimic realistic sensations and are extremely popular.
- Automatic Strokers – High-tech toys that simulate oral and penetrative experiences.
- Prostate Massagers – Designed to enhance male pleasure and improve prostate health.
- AI-Powered Sex Dolls – The rise of AI companionship has expanded the industry even further.
Why Are More Men Using Sex Toys Now?
- Less Stigma: Society is becoming more open to discussing male pleasure and self-care.
- Tech Advancements: The introduction of interactive, AI-powered, and virtual reality sex toys has attracted male buyers.
- Health Benefits: Many male sex toys, such as prostate massagers, provide medical benefits, reducing the stigma around their use.
- Couples Are Embracing Sex Toys Together: Many couples now integrate male and female sex toys into their relationships.
The result? Men are now using sex toys more than ever before.
3. Who Buys More Sex Toys—Men or Women?
While both men and women buy sex toys, studies suggest that women still lead the market in overall purchases. According to industry reports:
- Around 60-70% of sex toy buyers are women.
- Men are rapidly catching up, especially with the introduction of high-tech pleasure devices.
- Couples account for a large percentage of sales, as many partners shop for sex toys together.
Key Buying Differences Between Men and Women
| Category | Women | Men |
|---|---|---|
| Most Popular Toy | Vibrators | Masturbation Sleeves |
| Spending Habits | Buy multiple small toys | Invest in high-tech toys |
| Purpose | Self-care and pleasure | Pleasure and novelty |
| Comfort Level | More socially accepted | Increasing but still stigmatized |
While women still dominate the sex toy industry, men’s participation is growing significantly, and the gap is closing fast.
4. Do Women Use Sex Toys More Frequently?
Usage frequency is another interesting factor. Surveys suggest that women tend to use sex toys more regularly than men, for a few reasons:
- Vibrators Are More Versatile – Women can use vibrators for both solo play and partnered intimacy.
- Sex Toys Help With Orgasm Difficulty – Many women use vibrators to enhance orgasms during solo or partnered sex.
- Men Use Sex Toys More for Novelty – Many men buy sex toys out of curiosity but may not integrate them into daily sexual routines as consistently as women do.
That said, the rise of AI-driven, highly interactive sex toys for men may soon change this pattern.
5. The Future of Sex Toys: Gender-Neutral Pleasure
As societal attitudes continue to evolve, the future of sex toys is becoming more gender-inclusive. Many manufacturers are moving towards gender-neutral pleasure devices, such as:
- Unisex Vibrators – Designed for both clitoral and penile stimulation.
- Interactive Toys for Couples – Bluetooth-connected devices that allow partners to control each other’s pleasure.
- AI-Powered Companionship – Future sex toys may incorporate advanced AI personalities, voice interaction, and customizable responses.
- Sex Toys Designed for All Bodies – The market is expanding to include products for trans and non-binary individuals.
As a result, the divide between male and female sex toy usage will continue to shrink.
Who Uses Sex Toys More—Men or Women?
So, who really uses sex toys more? While women still lead the market, men’s usage is rapidly increasing due to advancements in technology, shifting attitudes, and better product availability.
- Women are more frequent users, integrating sex toys into daily self-care routines.
- Men are catching up, especially with the rise of high-tech and interactive pleasure devices.
- Couples are using sex toys together more than ever, breaking gender stereotypes.
- The future is gender-inclusive, with toys designed for all users, regardless of gender identity.
As sex toys become more accepted, more advanced, and more accessible, the question of who uses them more may soon become irrelevant—because everyone deserves pleasure!